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视觉中国收到深交所关注函:要求说明前期收购事项

来源: 南方日报网络版     时间: 2019年09月23日 08:33:35
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(十)(多)(年)(前)(,从)(事)(摄)(影)(记)(者)(和)(图)(片)(编)(辑)(的)(柴)(继)(军)(,大)(概)(很)(难)(想)(到)(,他)(后)(来)(与)(人)(合)(伙)(创)(立)(的)(视)(觉)(中)(国)(,将)(与)(全)(球)(第)(一)(大)(图)(库)(——Getty有)(着)(如)(此)(复)(杂)(与)(诡)(异)(的)(关)(系)(。
视)(觉)(中)(国)(凭)(借)(在)(中)(国)(市)(场)(代)(理)(Getty,并)(借)(壳)(远)(东)(股)(份)(登)(陆)(A股)(,逐)(渐)(成)(长)(为)(国)(内)(“视)(觉)(之)(王)(”。柴)(继)(军)(与)(他)(的)(伙)(伴)(们)(实)(际)(控)(制)(视)(觉)(中)(国)(56.24%股)(份)(,坐)(拥)(120多)(亿)(元)(浮)(财)(,其)(中)(通)(过)(资)(管)(计)(划)(持)(有)(的)(591万)(股)(已)(于)(8月)(1日)(解)(禁)(,另)(外)(55.39%持)(股)(即)(将)(在)(2019年)(4月)(解)(禁)(。
这)(个)(行)(业)(被)(美)(好)(描)(述)(,视)(觉)(中)(国)(收)(购)(国)(际)(摄)(影)(社)(区)(——500px、世)(界)(第)(三)(大)(图)(库)(——Corbis的)(交)(易)(也)(被)(描)(述)(成)(一)(个)(中)(国)(企)(业)(励)(精)(图)(治)(、揽)(括)(世)(界)(图)(库)(巨)(头)(、真)(正)(国)(际)(化)(的)(故)(事)(,凭)(借)(这)(些)(“超)(额)(估)(值)(故)(事)(”,视)(觉)(中)(国)(坐)(享)(80倍)(市)(盈)(率)(、220亿)(元)(市)(值)(。
然)(而)(,真)(相)(并)(非)(如)(此)(朦)(胧)(美)(好)(。
据)(上)(证)(报)(记)(者)(调)(查)(,视)(觉)(中)(国)(针)(对)(500px、Corbis的)(两)(项)(国)(际)(并)(购)(,实)(际)(已)(落)(入)(丧)(失)(商)(业)(独)(立)(性)(、未)(尽)(真)(正)(国)(际)(化)(、有)(损)(长)(远)(成)(长)(空)(间)(的)(危)(险)(之)(中)(。500px的)(Marketplace(500px的)(直)(接)(销)(售)(平)(台)()遭)(完)(全)(关)(闭)(,商)(业)(伙)(伴)(Getty全)(权)(掌)(握)(500px的)(国)(际)(销)(售)(权)(并)(拿)(走)(近)(半)(分)(成)(;视)(觉)(中)(国)(于)(2016年)(收)(购)(的)(Getty老)(牌)(对)(手)(、具)(有)(近)(30年)(独)(立)(运)(营)(经)(验)(的)(国)(际)(第)(三)(大)(图)(库)(——Corbis更)(是)(下)(场)(凄)(凉)(,Corbis的)(上)(下)(游)(两)(端)(资)(源)(被)(斩)(断)(,网)(站)(被)(关)(闭)(,签)(约)(摄)(影)(师)(被)(遣)(散)(并)(转)(送)(至)(Getty阵)(营)(,一)(夜)(之)(间)(Corbis在)(国)(际)(上)(由)(Getty对)(手)(沦)(为)(Getty附)(庸)(。
视)(觉)(中)(国)(是)(个)(猎)(手)(,却)(把)(猎)(物)(拱)(手)(相)(让)(。与)(第)(三)(方)(商)(业)(伙)(伴)(的)(合)(作)(应)(有)(界)(限)(,没)(有)(如)(此)(损)(己)(利)(人)(的)(商)(业)(行)(为)(。
在)(国)(际)(图)(库)(圈)(,这)(被)(视)(为)(视)(觉)(中)(国)(与)(世)(界)(第)(一)(大)(图)(库)(Getty的)(一)(场)(合)(谋)(,视)(觉)(中)(国)(在)(全)(球)(并)(购)(获)(得)(资)(源)(,同)(时)(客)(观)(上)(帮)(助)(Getty消)(除)(竞)(争)(对)(手)(、补)(充)(新)(鲜)(血)(液)(;也)(有)(人)(觉)(得)(,这)(更)(像)(是)(一)(场)(视)(觉)(中)(国)(对)(“老)(大)(哥)(”Getty的)(“进)(贡)(”,以)(维)(持)(紧)(密)(合)(作)(。
但)(无)(论)(如)(何)(,在)(两)(起)(全)(球)(并)(购)(及)(之)(后)(交)(易)(中)(,视)(觉)(中)(国)(商)(业)(行)(为)(的)(公)(允)(性)(面)(临)(考)(验)(,视)(觉)(中)(国)(及)(其)(收)(购)(标)(的)(的)(独)(立)(性)(受)(到)(冲)(击)(,视)(觉)(中)(国)(的)(真)(正)(国)(际)(化)(遭)(到)(抑)(制)(。
视)(觉)(中)(国)(创)(始)(人)(之)(一)(、副)(总)(裁)(柴)(继)(军)(9月)(5日)(向)(上)(证)(报)(记)(者)(表)(示)(,并)(不)(存)(在)(所)(谓)(依)(赖)(等)(问)(题)(,“Getty是)(我)(们)(的)(老)(师)(,我)(们)(希)(望)(学)(习)(它)(。视)(觉)(中)(国)(与)(Getty拥)(有)(非)(常)(长)(久)(的)(战)(略)(合)(作)(关)(系)(,双)(方)(充)(分)(信)(任)(。未)(来)(我)(们)(是)(否)(会)(独)(立)(运)(营)(海)(外)(业)(务)(要)(看)(情)(况)(,目)(前)(还)(是)(专)(注)(于)(中)(国)(市)(场)(。”
在)(海)(外)(业)(务)(存)(在)(不)(确)(定)(性)(之)(外)(,视)(觉)(中)(国)(还)(编)(织)(了)(另)(一)(重)(幻)(梦)(。
8月)(30日)(,视)(觉)(中)(国)(披)(露)(2018年)(半)(年)(报)(,2018年)(上)(半)(年)(实)(现)(营)(业)(收)(入)(约)(4.8亿)(元)(,同)(比)(增)(25.84%;实)(现)(扣)(非)(净)(利)(约)(为)(1.33亿)(元)(,同)(比)(增)(34.05%,朝)(着)(最)(后)(一)(年)(业)(绩)(承)(诺)(标)(准)(迈)(进)(。
视)(觉)(中)(国)(描)(绘)(了)(一)(番)(“楚)(门)(的)(世)(界)(”,现)(实)(的)(风)(险)(是)(,国)(内)(商)(业)(图)(库)(年)(均)(10余)(亿)(元)(规)(模)(,虽)(整)(体)(有)(增)(长)(,但)(图)(库)(微)(利)(化)(冲)(击)(波)(已)(经)(袭)(来)(。就)(连)(世)(界)(第)(一)(大)(微)(利)(图)(库)(也)(已)(经)(增)(收)(不)(增)(利)(。
“目)(前)(,视)(觉)(中)(国)(一)(面)(忽)(略)(独)(立)(性)(、舍)(弃)(独)(立)(国)(际)(化)(而)(努)(力)(紧)(密)(捆)(绑)(Getty,一)(面)(暂)(缓)(战)(略)(调)(整)(、偏)(重)(眼)(前)(利)(益)(、追)(求)(短)(期)(业)(绩)(,以)(确)(保)(明)(年)(4月)(解)(禁)(前)(后)(万)(无)(一)(失)(。”一)(家)(图)(库)(负)(责)(人)(向)(上)(证)(报)(记)(者)(表)(示)(,“我)(们)(要)(感)(谢)(视)(觉)(中)(国)(。”他)(认)(为)(,行)(业)(老)(大)(的)(小)(格)(局)(,给)(了)(他)(们)(后)(来)(居)(上)(的)(机)(会)(。
海)(外)(并)(购)(资)(产)(另)(一)(面)(:关)(停)(、遣)(散)(、减)(值)(
在)(2018年)(半)(年)(报)(中)(,视)(觉)(中)(国)(概)(述)(成)(绩)(称)(,积)(极)(推)(进)(了)(全)(球)(化)(战)(略)(,成)(为)(了)(真)(正)(的)(“全)(球)(玩)(家)(”。在)(收)(购)(全)(球)(第)(三)(大)(图)(片)(库)(Corbis及)(国)(际)(知)(名)(的)(摄)(影)(社)(区)(500px后)(,视)(觉)(中)(国)(明)(确)(表)(述)(将)(“全)(面)(参)(与)(”全)(球)(摄)(影)(师)(网)(络)(平)(台)(的)(运)(营)(,视)(觉)(中)(国)(创)(始)(人)(之)(一)(、副)(总)(裁)(柴)(继)(军)(称)(“视)(觉)(中)(国)(已)(经)(成)(为)(全)(球)(最)(大)(的)(视)(觉)(内)(容)(互)(联)(网)(版)(权)(交)(易)(平)(台)(之)(一)(”。
听)(其)(言)(看)(其)(行)(。实)(际)(上)(,视)(觉)(中)(国)(对)(Corbis的)(收)(购)(,有)(着)(另)(外)(一)(面)(。2016年)(1月)(,视)(觉)(中)(国)(的)(关)(联)(方)(联)(景)(国)(际)(先)(行)(收)(购)(了)(Corbis全)(部)(资)(产)(,半)(年)(之)(后)(,视)(觉)(中)(国)(实)(际)(花)(费)(8083万)(美)(元)((约)(5.25亿)(元)(人)(民)(币)()收)(购)(关)(联)(方)(联)(景)(国)(际)(,该)(交)(割)(于)(2018年)(4月)(完)(成)(,视)(觉)(中)(国)(从)(而)(顺)(利)(拿)(下)(Corbis全)(部)(资)(产)((包)(括)(图)(片)(库)(、域)(名)(、商)(标)(及)(品)(牌)(等)()。
柴)(继)(军)(向)(上)(证)(报)(记)(者)(强)(调)(:“我)(们)(只)(收)(购)(了)(Corbis的)(资)(产)(。”
戏)(剧)(性)(的)(是)(,视)(觉)(中)(国)(方)(面)(独)(立)(收)(购)(了)(世)(界)(第)(三)(大)(图)(库)(巨)(头)(Corbis后)(,全)(球)(第)(一)(大)(图)(库)(巨)(头)(——Getty不)(仅)(未)(感)(到)(威)(胁)(,反)(而)(喜)(笑)(颜)(开)(。彼)(时)(,Getty联)(合)(创)(始)(人)(兼)(CEOJonathanKlein公)(开)(表)(态)(:“等)(了)(21年)(了)(,终)(于)(得)(到)(Corbis。多)(么)(美)(妙)(,我)(们)(不)(用)(买)(牛)(就)(能)(得)(到)(牛)(奶)(、奶)(油)(、奶)(酪)(、酸)(奶)(和)(牛)(肉)(。”
在)(Getty自)(鸣)(得)(意)(之)(下)(,是)(面)(临)(被)(遣)(散)(、失)(业)(的)(Corbis签)(约)(摄)(影)(师)(们)(的)(一)(条)(条)(愤)(怒)(留)(言)(,甚)(至)(连)(Getty员)(工)(都)(看)(不)(过)(眼)(,“我)(为)(Getty工)(作)(了)(17年)(,你)(的)(说)(法)(让)(人)(很)(不)(舒)(服)(,至)(少)(应)(该)(考)(虑)(到)(那)(些)(丢)(了)(工)(作)(的)(人)(。”
没)(错)(,代)(替)(Getty动)(用)(真)(金)(白)(银)(买)(“牛)(”的)(正)(是)(它)(的)(中)(国)(伙)(伴)(——视)(觉)(中)(国)(,而)(Getty从)(交)(易)(中)(、从)(视)(觉)(中)(国)(处)(得)(到)(的)(利)(益)(已)(经)(明)(显)(超)(越)(合)(理)(的)(商)(业)(范)(畴)(。
Corbis原)(本)(是)(独)(立)(运)(行)(的)(世)(界)(第)(三)(大)(图)(库)(,是)(Getty长)(久)(觊)(觎)(而)(不)(得)(的)(老)(牌)(对)(手)(。按)(照)(视)(觉)(中)(国)(在)(年)(报)(中)(的)(表)(述)(,图)(库)(的)(生)(命)(与)(价)(值)(在)(于)(一)(端)(持)(续)(不)(断)(获)(得)(上)(游)(供)(应)(,另)(一)(端)(对)(接)(广)(泛)(使)(用)(者)(。然)(而)(,视)(觉)(中)(国)(及)(其)(关)(联)(方)(买)(下)(Corbis全)(部)(资)(产)(,却)(将)(其)(上)(下)(游)(两)(端)(斩)(断)(,把)(Corbis削)(成)(尘)(封)(的)(“历)(史)(档)(案)(”,这)(意)(味)(着)(一)(家)(图)(库)(就)(此)(凋)(零)(。反)(观)(Getty,一)(分)(钱)(未)(花)(,却)(除)(掉)(了)(一)(大)(竞)(争)(对)(手)(。而)(且)(,视)(觉)(中)(国)(还)(将)(Corbis所)(剩)(部)(分)(最)(肥)(的)(利)(益)(推)(向)(了)(Getty手)(中)(。
具)(体)(来)(看)(,视)(觉)(中)(国)(在)(收)(购)(Corbis之)(后)(,对)(后)(者)(做)(了)(三)(件)(事)(,件)(件)(凶)(狠)(:
首)(先)(,关)(闭)(长)(久)(运)(营)(的)(Corbis原)(有)(平)(台)(及)(网)(站)(,Corbis不)(再)(独)(立)(存)(在)(。同)(时)(,上)(游)(一)(端)(不)(再)(接)(纳)(新)(的)(图)(片)(资)(源)(,下)(游)(一)(端)(不)(再)(直)(接)(推)(广)(、销)(售)(摄)(影)(师)(的)(图)(片)(。
值)(得)(注)(意)(的)(是)(,视)(觉)(中)(国)(在)(收)(购)(联)(景)(国)(际)(时)(,评)(估)(报)(告)(披)(露)(的)(标)(的)(无)(形)(资)(产)(中)(列)(明)(了)(Corbis相)(关)(的)(262个)(有)(效)(域)(名)(、158个)(商)(标)(权)(。收)(购)(之)(后)(,这)(一)(块)(无)(形)(资)(产)(无)(疑)(、立)(即)(遭)(遇)(重)(大)(减)(值)(。
其)(次)(,Corbis原)(本)(“为)(全)(球)(超)(过)(50个)(国)(家)(的)(客)(户)(提)(供)(服)(务)(”,但)(视)(觉)(中)(国)(却)(未)(选)(择)(通)(过)(收)(购)(Corbis资)(产)(使)(得)(自)(己)(真)(正)(走)(向)(国)(际)(化)(,在)(关)(闭)(Corbis平)(台)(及)(网)(站)(后)(,视)(觉)(中)(国)(主)(要)(负)(责)(Corbis在)(中)(国)(的)(版)(权)(业)(务)(,Corbis的)(国)(际)(销)(售)(业)(务)(被)(交)(给)(Getty。“对)(此)(,我)(们)(特)(别)(激)(动)(,因)(为)(Corbis及)(它)(的)(合)(作)(伙)(伴)(、供)(稿)(人)(一)(直)(是)(Getty和)(大)(部)(分)(图)(库)(的)(关)(键)(竞)(争)(对)(手)(。”Getty的)(业)(务)(发)(展)(和)(产)(品)(内)(容)(高)(级)(副)(总)(裁)(CraigPeters曾)(如)(此)(表)(示)(。
“图)(库)(不)(比)(别)(的)(行)(业)(,它)(要)(代)(理)(资)(源)(、不)(断)(更)(新)(、对)(接)(下)(游)(。”一)(家)(图)(库)(负)(责)(人)(向)(上)(证)(报)(记)(者)(表)(示)(,如)(此)(操)(作)(的)(话)(,标)(的)(资)(产)(价)(值)(无)(疑)(大)(大)(萎)(缩)(、减)(值)(,“Corbis本)(身)(是)(个)(一)(直)(处)(于)(运)(作)(中)(的)(世)(界)(第)(三)(大)(图)(库)(,视)(觉)(中)(国)(把)(它)(买)(下)(来)(,把)(它)(塑)(造)(成)(一)(个)(尘)(封)(的)(档)(案)(,这)(是)(一)(个)(亏)(本)(买)(卖)(,然)(后)(又)(将)(Corbis国)(际)(代)(理)(交)(给)(Getty。Getty不)(仅)(少)(了)(一)(个)(对)(手)(,还)(坐)(享)(Corbis近)(半)(国)(际)(销)(售)(分)(成)(。”
最)(后)(一)(招)(更)(狠)(。按)(视)(觉)(中)(国)(官)(网)(介)(绍)(,Corbis在)(全)(球)(“拥)(有)(15000多)(名)(签)(约)(供)(稿)(人)(”,这)(本)(是)(一)(笔)(宝)(贵)(财)(富)(,但)(在)(实)(际)(操)(作)(中)(,视)(觉)(中)(国)(将)(Corbis的)(关)(键)(资)(源)(——签)(约)(摄)(影)(师)(推)(给)(了)(Getty。在)(这)(一)(行)(业)(,上)(游)(的)(签)(约)(摄)(影)(师)(及)(爱)(好)(者)(是)(各)(家)(图)(库)(争)(抢)(的)(资)(源)(,是)(图)(片)(供)(应)(的)(重)(要)(来)(源)(,他)(们)(的)(水)(平)(决)(定)(了)(图)(库)(的)(核)(心)(竞)(争)(力)(。
2016年)(4月)(底)(,视)(觉)(中)(国)(联)(合)(Corbis给)(Corbis签)(约)(摄)(影)(师)(们)(发)(去)(了)(一)(封)(邮)(件)(,通)(知)(他)(们)(Corbis网)(站)(将)(关)(闭)(,并)(解)(除)(Corbis与)(摄)(影)(师)(之)(间)(的)(签)(约)(合)(同)(,Corbis不)(再)(和)(摄)(影)(师)(合)(作)(。视)(觉)(中)(国)(和)(Corbis在)(邮)(件)(中)(告)(诉)(签)(约)(摄)(影)(师)(,只)(要)(签)(署)(已)(经)(收)(到)(的)(签)(约)(Getty合)(同)(,摄)(影)(师)(作)(品)(就)(将)(迁)(移)(至)(由)(Getty直)(接)(代)(理)(。
只)(看)(邮)(件)(最)(后)(一)(句)(也)(能)(掌)(握)(核)(心)(:视)(觉)(中)(国)(希)(望)(Corbis的)(签)(约)(摄)(影)(师)(们)(都)(转)(去)(直)(接)(跟)(Getty合)(作)(。
视)(觉)(中)(国)(创)(始)(人)(之)(一)(、副)(总)(裁)(柴)(继)(军)(9月)(5日)(向)(上)(证)(报)(记)(者)(表)(示)(,Corbis的)(签)(约)(摄)(影)(师)(们)(原)(本)(也)(不)(算)(多)(,“收)(购)(后)(给)(了)(他)(们)(选)(择)(权)(,也)(有)(几)(百)(名)(摄)(影)(师)(选)(择)(跟)(视)(觉)(中)(国)(签)(约)(。”
这)(真)(是)(个)(“绝)(招)(”,但)(这)(并)(不)(是)(偶)(然)(事)(件)(。
世)(界)(巨)(头)(Getty一)(再)(“渔)(翁)(得)(利)(”
两)(年)(后)(的)(今)(天)(,Getty再)(次)(在)(视)(觉)(中)(国)(收)(购)(国)(际)(知)(名)(的)(线)(上)(摄)(影)(社)(区)(500px的)(交)(易)(中)(“渔)(翁)(得)(利)(”。
2018年)(3月)(,视)(觉)(中)(国)(完)(成)(对)(500px的)(收)(购)(,现)(金)(对)(价)(1700万)(美)(元)(,折)(合)(人)(民)(币)(1.079亿)(元)(。
收)(购)(后)(不)(到)(半)(年)(,当)(用)(户)(再)(登)(陆)(500px时)(会)(看)(到)(这)(样)(的)(提)(示)(:“500px的)(Marketplace(500px的)(直)(接)(销)(售)(平)(台)()已)(经)(关)(停)(,现)(在)(500px的)(图)(片)(只)(能)(在)(Getty和)(视)(觉)(中)(国)(购)(买)(。”实)(际)(上)(,从)(2018年)(7月)(1日)(起)(,视)(觉)(中)(国)(负)(责)(500px在)(中)(国)(的)(业)(务)(,而)(500px的)(国)(际)(销)(售)(业)(务)(则)(全)(权)(交)(由)(Getty代)(理)(。又)(是)(Getty!
对)(此)(,视)(觉)(中)(国)(副)(总)(裁)(柴)(继)(军)(回)(应)(上)(证)(报)(记)(者)(提)(问)(表)(示)(,也)(不)(能)(这)(么)(说)(Getty坐)(享)(收)(益)(,代)(理)(、分)(销)(是)(这)(个)(行)(业)(的)(模)(式)(,“比)(如)(Getty把)(他)(们)(所)(有)(的)(图)(片)(交)(给)(我)(们)(在)(中)(国)(代)(理)(,我)(们)(也)(没)(有)(花)(钱)(,轻)(资)(产)(公)(司)(运)(营)(的)(方)(式)(就)(是)(这)(样)(。”
但)(在)(图)(片)(行)(业)(,不)(同)(区)(域)(、不)(同)(市)(场)(的)(图)(片)(公)(司)(确)(需)(要)(互)(相)(代)(理)(,以)(补)(足)(来)(自)(对)(方)(区)(域)(的)(图)(片)(资)(源)(及)(客)(户)(市)(场)(。同)(在)(一)(个)(市)(场)(,独)(立)(的)(两)(家)(图)(片)(公)(司)(很)(少)(会)(互)(签)(代)(理)(协)(议)(。
视)(觉)(中)(国)(收)(购)(后)(的)(500px在)(官)(网)(披)(露)(了)(一)(份)(“投)(稿)(人)(常)(见)(问)(题)(解)(答)(”。该)(文)(称)(,Marketplace以)(往)(表)(现)(不)(尽)(如)(人)(意)(,决)(定)(关)(停)(直)(接)(销)(售)(平)(台)(,完)(全)(选)(择)(由)(他)(方)(参)(与)(分)(成)(的)(分)(销)(模)(式)(。
视)(觉)(中)(国)(在)(2018年)(半)(年)(报)(中)(确)(认)(:“报)(告)(期)(内)(,500px与)(Getty签)(署)(了)(独)(家)(的)(版)(权)(代)(理)(分)(销)(协)(议)(,以)(提)(升)(其)(优)(质)(内)(容)(的)(版)(权)(变)(现)(能)(力)(。”视)(觉)(中)(国)(同)(时)(表)(示)(500px短)(期)(减)(亏)(明)(显)(。
但)(此)(举)(却)(葬)(送)(了)(视)(觉)(中)(国)(及)(500px的)(长)(远)(利)(益)(。
500px这)(家)(独)(立)(运)(营)(15年)(之)(久)(、在)(195个)(国)(家)(与)(地)(区)(拥)(有)(超)(过)(1300万)(注)(册)(摄)(影)(师)(及)(摄)(影)(爱)(好)(者)(、图)(片)(超)(过)(1.2亿)(张)(的)(国)(际)(摄)(影)(社)(区)(及)(图)(库)(巨)(头)(,一)(直)(是)(Getty的)(眼)(中)(钉)(。
“商)(业)(图)(片)(有)(两)(个)(来)(源)(,一)(类)(是)(源)(自)(图)(片)(机)(构)(、专)(职)(摄)(影)(师)(,更)(多)(的)(则)(来)(自)(于)(摄)(影)(社)(区)(及)(其)(联)(结)(的)(自)(由)(摄)(影)(师)(、摄)(影)(爱)(好)(者)(。”一)(家)(图)(片)(机)(构)(负)(责)(人)(告)(诉)(上)(证)(报)(记)(者)(,相)(比)(之)(下)(,摄)(影)(社)(区)(往)(往)(更)(有)(活)(力)(、更)(有)(黏)(性)(、更)(有)(商)(业)(想)(象)(空)(间)(,也)(更)(要)(维)(护)(,“500px的)(价)(值)(、魅)(力)(正)(是)(在)(于)(此)(,不)(少)(社)(区)(转)(型)(成)(为)(的)(图)(库)(平)(台)(,往)(往)(比)(其)(他)(类)(型)(的)(图)(库)(更)(有)(竞)(争)(力)(。”
“500px本)(就)(是)(一)(块)(独)(立)(资)(产)(,视)(觉)(中)(国)(在)(全)(资)(收)(购)(后)(却)(把)(销)(售)(业)(务)(基)(本)(交)(由)(500px原)(本)(竞)(争)(者)(——Getty来)(负)(责)(,500px失)(去)(完)(整)(独)(立)(性)(,同)(时)(,Getty无)(风)(险)(地)(拿)(去)(了)(全)(球)(销)(售)(分)(成)(的)(一)(大)(部)(分)(。”一)(家)(图)(片)(机)(构)(负)(责)(人)(认)(为)(。
在)(500px并)(购)(案)(中)(,还)(有)(一)(个)(颇)(为)(吊)(诡)(的)(事)(情)(。早)(在)(2015年)(7月)(,视)(觉)(中)(国)(已)(在)(500px的)(B轮)(融)(资)(中)(花)(费)(800万)(美)(元)(获)(得)(其)(15.48%股)(份)(,并)(签)(订)(了)(《素)(材)(独)(家)(代)(理)(协)(议)(》,从)(当)(时)(起)(,视)(觉)(中)(国)(获)(得)(500px图)(片)(素)(材)(库)(大)(中)(华)(区)(域)(独)(家)(代)(理)(销)(售)(权)(。
既)(然)(从)(2015年)(开)(始)(就)(已)(成)(为)(500px的)(中)(国)(独)(家)(代)(理)(商)(,视)(觉)(中)(国)(为)(何)(还)(要)(在)(2018年)(再)(花)(1亿)(元)(买)(下)(500px后)(,却)(仍)(只)(保)(留)(了)(中)(国)(区)(的)(部)(分)(,而)(将)(全)(球)(业)(务)(与)(平)(台)(的)(不)(少)(好)(处)(拱)(手)(相)(送)(第)(三)(方)(?
幕)(后)(是)(怎)(样)(的)(情)(况)(?“这)(些)(交)(易)(本)(身)(是)(不)(合)(理)(的)(,但)(视)(觉)(中)(国)(在)(用)(这)(些)(交)(易)(报)(恩)(、进)(贡)(Getty,加)(深)(利)(益)(捆)(绑)(,因)(为)(它)(现)(在)(极)(其)(重)(要)(的)(部)(分)(就)(是)(代)(理)(Getty的)(代)(理)(协)(议)(和)(这)(份)(关)(系)(,视)(觉)(中)(国)(如)(果)(失)(去)(这)(份)(协)(议)(与)(关)(系)(,后)(果)(不)(堪)(设)(想)(。”一)(位)(图)(片)(行)(业)(人)(士)(向)(上)(证)(报)(记)(者)(表)(示)(。
“合)(谋)(与)(进)(贡)(”魅)(影)(
视)(觉)(中)(国)(与)(Getty有)(着)(一)(段)(极)(其)(微)(妙)(的)(历)(史)(。视)(觉)(中)(国)(创)(建)(于)(2000年)(,早)(期)(主)(角)(是)(柴)(继)(军)(与)(李)(学)(凌)(。2000年)(之)(际)(,柴)(继)(军)(供)(职)(某)(报)(社)(摄)(影)(部)(担)(任)(摄)(影)(记)(者)(和)(图)(片)(编)(辑)(已)(经)(5年)(,李)(学)(凌)(亦)(曾)(任)(记)(者)(。
当)(时)(,柴)(继)(军)(兼)(顾)(负)(责)(处)(理)(全)(国)(各)(地)(、各)(家)(报)(社)(摄)(影)(师)(寄)(来)(的)(照)(片)(,这)(些)(照)(片)(大)(多)(不)(会)(被)(选)(中)(使)(用)(。他)(们)(觉)(得)(,这)(么)(多)(照)(片)(聚)(在)(一)(起)(,应)(该)(可)(以)(搞)(个)(赚)(钱)(的)(生)(意)(。
视)(觉)(中)(国)(前)(身)(的)(雏)(形)(——“Photocome”网)(站)(于)(2000年)(5月)(上)(线)(,意)(为)(“图)(片)(来)(了)(”。摄)(影)(师)(可)(以)(将)(图)(片)(上)(传)(网)(站)(,客)(户)(付)(费)(后)(获)(得)(授)(权)(下)(载)(,摄)(影)(师)(可)(通)(过)(后)(台)(看)(到)(下)(载)(记)(录)(,然)(后)(与)(网)(站)(分)(成)(。半)(年)(之)(内)(就)(有)(1000多)(位)(摄)(影)(师)(上)(线)(供)(图)(。
而)(在)(另)(一)(边)(,Getty原)(本)(是)(全)(球)(图)(库)(中)(一)(棵)(大)(树)(,2003年)(前)(后)(,Getty开)(始)(显)(露)(它)(的)(野)(心)(,四)(处)(收)(购)(,此)(后)(逐)(渐)(成)(为)(全)(球)(第)(一)(大)(图)(库)(。
在)(寻)(找)(中)(国)(代)(理)(商)(一)(事)(上)(,Getty亦)(极)(具)(霸)(气)(,它)(要)(求)(的)(是)(“独)(家)(合)(作)(”、“双)(向)(排)(他)(性)(多)(维)(度)(合)(作)(”,让)(中)(国)(代)(理)(商)(在)(选)(它)(这)(棵)(大)(树)(还)(是)(全)(球)(广)(阔)(森)(林)(之)(间)(作)(出)(抉)(择)(,选)(了)(Getty就)(得)(远)(离)(其)(他)(图)(库)(巨)(头)(。
那)(时)(,中)(国)(商)(业)(图)(库)(在)(获)(取)(海)(外)(图)(片)(资)(源)(上)(不)(得)(不)(进)(行)(合)(作)(。有)(人)(选)(择)(依)(靠)(森)(林)(,有)(人)(选)(择)(依)(赖)(大)(树)(。视)(觉)(中)(国)(走)(的)(路)(线)(是)(抱)(紧)(Getty这)(棵)(大)(树)(。
借)(助)(与)(Getty的)(合)(作)(,2014年)(,视)(觉)(中)(国)(借)(壳)(远)(东)(股)(份)(登)(陆)(A股)(。目)(前)(,视)(觉)(中)(国)(两)(个)(核)(心)(的)(全)(资)(子)(公)(司)(一)(是)(华)(盖)(创)(意)(,另)(一)(个)(是)(汉)(华)(易)(美)(,二)(者)(都)(是)(Getty的)(代)(理)(商)(,分)(别)(在)(中)(国)(代)(理)(Getty创)(意)(类)(图)(片)(和)(编)(辑)(类)(图)(片)((新)(闻)(图)(片)()。
从)(这)(方)(面)(来)(说)(,视)(觉)(中)(国)(不)(得)(不)(感)(谢)(Getty。
事)(情)(也)(在)(起)(变)(化)(。Getty尽)(管)(身)(为)(全)(球)(第)(一)(大)(图)(库)(,并)(已)(完)(成)(私)(有)(化)(,但)(其)(长)(期)(地)(四)(处)(出)(击)(收)(购)(、消)(灭)(对)(手)(的)(行)(为)(积)(累)(了)(大)(量)(债)(务)(与)(整)(合)(压)(力)(,加)(之)(近)(年)(来)(遭)(遇)(全)(球)(图)(库)(微)(利)(化)(趋)(势)(冲)(击)(,Getty面)(临)(窘)(境)(。
当)(此)(之)(时)(,视)(觉)(中)(国)(开)(始)(海)(外)(运)(作)(了)(。一)(手)(展)(开)(全)(球)(收)(购)(,一)(手)(帮)(助)(Getty增)(加)(可)(掌)(控)(的)(图)(库)(资)(源)(、补)(充)(新)(鲜)(血)(液)(、消)(除)(潜)(在)(对)(手)(的)(任)(务)(就)(实)(际)(落)(在)(了)(视)(觉)(中)(国)(头)(上)(。“梳)(理)(来)(看)(,视)(觉)(中)(国)(上)(市)(后)(着)(手)(进)(行)(的)(重)(要)(收)(购)(,背)(后)(无)(不)(与)(Getty存)(在)(或)(多)(或)(少)(相)(关)(。”一)(位)(图)(片)(行)(业)(人)(士)(表)(示)(,“的)(确)(,视)(觉)(中)(国)(也)(在)(抢)(占)(资)(源)(,但)(在)(全)(球)(图)(库)(圈)(看)(来)(,他)(们)(更)(像)(是)(在)(合)(谋)(消)(除)(对)(手)(,视)(觉)(中)(国)(很)(大)(的)(方)(面)(是)(在)(通)(过)(收)(购)(来)(实)(现)(利)(益)(捆)(绑)(、进)(贡)(利)(益)(关)(联)(方)(。”
“独)(立)(性)(”面)(临)(严)(重)(考)(验)(
这)(些)(年)(,视)(觉)(中)(国)(一)(直)(在)(奔)(跑)(,但)(远)(未)(脱)(离)(Getty。2011年)(至)(2013年)(,视)(觉)(中)(国)(代)(理)(Getty销)(售)(素)(材)(的)(收)(入)(占)(总)(收)(入)(的)(比)(重)(分)(别)(达)(到)(55.06%、43.79%、32.77%;2017年)(报)(中)(,视)(觉)(中)(国)(表)(示)(,到)(2017年)(末)(,独)(家)(及)(自)(有)(品)(牌)(内)(容)(的)(占)(比)(已)(超)(过)(70%。
柴)(继)(军)(不)(认)(为)(存)(在)(依)(赖)(,“而)(是)(双)(方)(友)(好)(合)(作)(,以)(Getty的)(图)(片)(资)(源)(在)(视)(觉)(中)(国)(代)(理)(图)(片)(总)(量)(的)(占)(比)(算)(,现)(在)(创)(意)(类)(图)(片)(大)(概)(占)(比)(60%,编)(辑)(类)(图)(片)(占)(20%左)(右)(。”
但)(对)(一)(家)(中)(国)(图)(库)(来)(说)(,海)(外)(高)(端)(图)(库)(资)(源)(无)(法)(替)(代)(。实)(际)(上)(,正)(是)(由)(于)(“双)(向)(排)(他)(性)(多)(维)(度)(合)(作)(”,视)(觉)(中)(国)(在)(全)(球)(图)(库)(资)(源)(、尤)(其)(是)(海)(外)(中)(高)(端)(资)(源)(上)(,要)(靠)(Getty来)(提)(升)(竞)(争)(力)(。
在)(2018年)(半)(年)(报)(中)(,视)(觉)(中)(国)(表)(达)(了)(同)(样)(的)(意)(思)(。尽)(管)(其)(公)(告)(称)(与)(全)(球)(240余)(家)(品)(牌)(机)(构)(建)(立)(了)(内)(容)(合)(作)(,多)(年)(来)(建)(立)(了)(和)(全)(球)(知)(名)(图)(片)(机)(构)((除)(Getty外)(,还)(有)(中)(新)(社)(、南)(方)(日)(报)(、法)(新)(社)(、BBC、路)(透)(社)(等)()的)(独)(家)(代)(理)(关)(系)(,但)(视)(觉)(中)(国)(强)(调)(称)(,正)(是)(通)(过)(对)(Corbis和)(500px的)(收)(购)(,及)(增)(强)(与)(版)(权)(素)(材)(领)(域)(全)(球)(第)(一)(位)(的)(Getty的)(战)(略)(合)(作)(,提)(升)(了)(对)(全)(球)(优)(质)(独)(家)(“版)(权)(视)(觉)(内)(容)(”的)(控)(制)(及)(持)(续)(生)(产)(能)(力)(。
“即)(使)(到)(了)(今)(天)(,如)(果)(视)(觉)(中)(国)(不)(再)(代)(理)(Getty,将)(对)(它)(220亿)(市)(值)(造)(成)(利)(空)(。”一)(位)(图)(库)(行)(业)(人)(士)(表)(示)(,代)(理)(协)(议)(往)(往)(几)(年)(一)(签)(,“正)(是)(基)(于)(此)(,Getty可)(以)(对)(视)(觉)(中)(国)(施)(加)(影)(响)(。”
问)(题)(的)(关)(键)(是)(,视)(觉)(中)(国)(在)(商)(业)(行)(为)(中)(保)(持)(了)(足)(够)(独)(立)(性)(吗)(?
视)(觉)(中)(国)(在)(掏)(出)(真)(金)(白)(银)(收)(购)(500px、Corbis过)(程)(中)(,看)(似)(是)(启)(动)(了)(国)(际)(布)(局)(,然)(而)(却)(被)(明)(显)(捆)(住)(了)(手)(脚)(,最)(终)(并)(没)(有)(完)(全)(运)(营)(国)(际)(业)(务)(。相)(反)(,视)(觉)(中)(国)(在)(收)(购)(后)(,砍)(掉)(了)(500px、Corbis的)(完)(整)(独)(立)(性)(,并)(将)(很)(大)(部)(分)(“进)(贡)(”给)(了)(Getty,实)(质)(帮)(助)(Getty增)(加)(了)(对)(昔)(日)(死)(对)(头)(500px、Corbis的)(部)(分)(掌)(控)(权)(,并)(分)(得)(近)(半)(国)(际)(销)(售)(分)(成)(。
从)(商)(业)(上)(来)(说)(,Getty坐)(拥)(500px、Corbis的)(代)(理)(权)(及)(国)(际)(销)(售)(分)(成)(,这)(是)(稳)(赚)(不)(赔)(的)(买)(卖)(。
图)(片)(行)(业)(人)(士)(认)(为)(,视)(觉)(中)(国)(放)(弃)(对)(全)(球)(化)(独)(立)(经)(营)(的)(实)(质)(性)(探)(索)(,一)(定)(程)(度)(上)(说)(,就)(是)(在)(全)(球)(图)(片)(业)(版)(图)(重)(塑)(的)(今)(天)(,给)(他)(人)(做)(了)(嫁)(衣)(,让)(世)(界)(第)(一)(的)(市)(场)(占)(有)(更)(加)(充)(分)(,有)(朝)(一)(日)(,若)(视)(觉)(中)(国)(想)(收)(回)(海)(外)(业)(务)(的)(独)(立)(运)(营)(,恐)(怕)(会)(面)(临)(更)(加)(困)(难)(的)(局)(面)(。
正)(如)(国)(内)(某)(图)(库)(创)(始)(人)(的)(评)(价)(:“Corbis与)(Getty是)(世)(界)(上)(最)(大)(的)(两)(家)(中)(高)(端)(竞)(争)(图)(库)(,视)(觉)(中)(国)(收)(购)(Corbis、500px等)(后)(,完)(全)(可)(以)(借)(助)(他)(们)(品)(牌)(、资)(源)(、平)(台)(独)(立)(运)(营)(国)(际)(业)(务)(,很)(有)(希)(望)(与)(世)(界)(第)(一)(大)(图)(库)(Getty实)(现)(良)(性)(竞)(合)(,但)(视)(觉)(中)(国)(显)(然)(放)(弃)(了)(这)(一)(选)(择)(,未)(独)(立)(走)(向)(真)(正)(的)(国)(际)(化)(,反)(而)(转)(手)(扶)(持)(Getty。”
与)(Getty的)(“双)(向)(排)(他)(性)(多)(维)(度)(合)(作)(”,曾)(是)(视)(觉)(中)(国)(的)(铠)(甲)(与)(利)(剑)(,有)(天)(或)(会)(成)(为)(软)(肋)(。
Getty换)(掉)(中)(国)(代)(理)(商)(——视)(觉)(中)(国)(的)(可)(能)(性)(有)(多)(大)(?
“外)(国)(企)(业)(说)(守)(信)(用)(是)(真)(守)(信)(用)(,要)(是)(不)(守)(信)(用)(也)(更)(不)(守)(信)(用)(。”此)(话)(怎)(讲)(?在)(业)(内)(人)(士)(看)(来)(,“只)(要)(出)(现)(第)(二)(家)(能)(够)(给)(出)(更)(高)(兜)(底)(销)(售)(承)(诺)(的)(代)(理)(商)(,Getty随)(时)(可)(能)(放)(弃)(视)(觉)(中)(国)(。”
一)(家)(图)(库)(机)(构)(的)(负)(责)(人)(表)(示)(,不)(排)(除)(有)(强)(力)(资)(本)(从)(更)(高)(层)(次)(介)(入)(Getty的)(可)(能)(,同)(时)(,“国)(内)(其)(他)(图)(库)(完)(全)(有)(可)(能)(在)(未)(来)(与)(Getty达)(成)(合)(作)(,而)(踢)(开)(视)(觉)(中)(国)(。”
图)(片)(行)(业)(之)(变)(:微)(利)(化)(大)(势)(所)(趋)(
在)(移)(动)(互)(联)(时)(代)(,全)(球)(图)(片)(行)(业)(逐)(渐)(发)(生)(深)(远)(变)(化)(。高)(端)(降)(价)(,微)(利)(图)(片)(当)(道)(,在)(资)(本)(助)(推)(下)(,行)(业)(新)(晋)(者)(来)(势)(汹)(汹)(,竞)(争)(日)(趋)(激)(烈)(,全)(球)(第)(一)(大)(图)(库)(Getty、全)(球)(第)(一)(大)(微)(利)(图)(库)(Shutterstock身)(陷)(鏖)(战)(。在)(中)(国)(市)(场)(,主)(打)(中)(高)(端)(的)(视)(觉)(中)(国)(不)(可)(避)(免)(地)(面)(临)(新)(挑)(战)(。
全)(球)(图)(片)(行)(业)(有)(预)(期)(那)(么)(美)(好)(吗)(?
记)(者)(对)(比)(数)(据)(发)(现)(,全)(球)(第)(一)(大)(图)(库)(Getty最)(近)(十)(年)(的)(收)(入)(几)(乎)(是)(原)(地)(踏)(步)(。2007年)(该)(公)(司)(图)(片)(销)(售)(额)(8.57亿)(美)(元)(,而)(截)(至)(2017年)(9月)(30日)(的)(12个)(月)(,Getty总)(收)(入)(预)(估)(为)(8.368亿)(美)(元)(。同)(时)(,由)(于)(Getty一)(再)(强)(势)(攫)(取)(上)(下)(游)(两)(端)(利)(益)(,行)(业)(生)(态)(并)(不)(健)(康)(。
近)(年)(来)(,Getty遭)(遇)(全)(球)(微)(利)(图)(库)(市)(场)(高)(速)(发)(展)(的)(冲)(击)(。2003年)(成)(立)(的)(Shutterstock,已)(经)(发)(展)(成)(为)(世)(界)(最)(大)(的)(微)(利)(图)(库)(。财)(报)(显)(示)(,Shutterstock2016年)(、2017年)(收)(入)((Revenue)分)(别)(为)(4.94亿)(美)(元)(、5.57亿)(美)(元)(,增)(长)(明)(显)(,尤)(其)(在)(2017年)(,Shutterstock无)(论)(是)(客)(户)(有)(偿)(下)(载)(的)(数)(量)(还)(是)(网)(站)(的)(活)(跃)(用)(户)(数)(量)(都)(创)(出)(新)(高)(。
然)(而)(,竞)(争)(激)(烈)(、成)(本)(上)(涨)(、毛)(利)(下)(滑)(也)(一)(度)(波)(及)(微)(利)(图)(库)(巨)(头)(,2016年)(,Shutterstock净)(利)(润)((Netincome)尚)(且)(同)(比)(增)(长)(67%至)(3260万)(美)(元)(,2017年)(同)(比)(减)(少)(49%降)(至)(1670万)(美)(元)(。
“Getty在)(成)(为)(全)(球)(第)(一)(大)(图)(库)(后)(,本)(有)(收)(割)(机)(会)(,却)(不)(料)(遇)(上)(了)(图)(片)(微)(利)(趋)(势)(,中)(高)(端)(图)(片)(单)(价)(不)(可)(避)(免)(下)(探)(,竞)(争)(加)(剧)(。”一)(位)(熟)(悉)(海)(外)(图)(库)(市)(场)(的)(人)(士)(介)(绍)(称)(,以)(前)(,单)(张)(图)(片)(可)(以)(轻)(松)(卖)(到)(大)(几)(百)(美)(金)(,“现)(在)(均)(价)(大)(为)(降)(低)(。”
Shutterstock财)(报)(中)(,其)(最)(新)(单)(次)(单)(张)(图)(片)(下)(载)(的)(平)(均)(费)(用)(仅)(为)(3.41美)(元)(。
“可)(以)(预)(见)(,未)(来)(全)(球)(图)(片)(行)(业)(重)(叠)(、厮)(杀)(将)(更)(加)(惨)(烈)(。”上)(述)(人)(士)(介)(绍)(称)(。
中)(国)(的)(图)(片)(市)(场)(会)(不)(会)(步)(海)(外)(后)(尘)(?
年)(报)(显)(示)(,国)(内)(第)(一)(大)(图)(库)(——视)(觉)(中)(国)(2017年)(营)(业)(收)(入)(约)(为)(8.14亿)(元)(,同)(比)(增)(长)(10.75%,其)(中)(核)(心)(主)(营)(业)(务)(——“视)(觉)(内)(容)(与)(服)(务)(”实)(现)(营)(业)(收)(入)(约)(5.8亿)(元)(。
图)(片)(行)(业)(人)(士)(估)(算)(,除)(开)(新)(闻)(机)(构)(图)(库)(,目)(前)(我)(国)(商)(业)(图)(库)(规)(模)(在)(10亿)(元)(左)(右)(,“与)(全)(球)(情)(况)(一)(致)(,规)(模)(在)(增)(长)(,但)(竞)(争)(在)(加)(剧)(,视)(觉)(中)(国)(正)(竭)(力)(遏)(制)(微)(利)(图)(片)(这)(一)(趋)(势)(。”
“价)(格)(竞)(争)(”这)(一)(问)(题)(正)(是)(机)(构)(投)(资)(者)(担)(心)(的)(。
8月)(30日)(投)(资)(者)(关)(系)(活)(动)(记)(录)(显)(示)(,面)(对)(这)(一)(提)(问)(,视)(觉)(中)(国)(相)(关)(负)(责)(人)(回)(答)(称)(:视)(觉)(中)(国)(现)(在)(采)(取)(的)(是)(多)(样)(化)(的)(产)(品)(价)(格)(和)(授)(权)(方)(式)(的)(组)(合)(,希)(望)(视)(觉)(中)(国)(的)(产)(品)(与)(服)(务)(能)(为)(各)(行)(各)(业)(的)(各)(种)(应)(用)(场)(景)(的)(用)(户)(提)(供)(服)(务)(。不)(同)(的)(用)(户)(对)(于)(内)(容)(的)(类)(型)(、需)(求)(场)(景)(都)(有)(很)(大)(的)(不)(同)(。公)(司)(根)(据)(客)(户)(群)(体)(不)(同)(的)(内)(容)(需)(求)(、应)(用)(场)(景)(及)(预)(算)(等)(因)(素)(,提)(供)(不)(同)(的)(产)(品)(、授)(权)(、价)(格)(及)(交)(付)(模)(式)(,以)(便)(能)(高)(效)(地)(全)(方)(位)(覆)(盖)(市)(场)(。
但)(在)(实)(际)(操)(作)(中)(,这)(是)(极)(大)(的)(难)(题)(。“Getty未)(能)(做)(到)(,视)(觉)(中)(国)(也)(很)(难)(做)(到)(。对)(这)(些)(主)(走)(中)(高)(端)(、高)(毛)(利)(路)(线)(的)(图)(库)(来)(说)(,发)(展)(微)(利)(图)(库)(就)(相)(当)(于)(革)(自)(己)(的)(命)(,做)(好)(了)(微)(利)(图)(库)(将)(不)(可)(避)(免)(抢)(走)(它)(部)(分)(中)(高)(端)(客)(户)(,这)(很)(尴)(尬)(。”一)(位)(图)(片)(行)(业)(人)(士)(表)(示)(,“这)(预)(示)(着)(客)(户)(的)(摇)(摆)(,毛)(利)(的)(降)(低)(,业)(绩)(的)(变)(数)(。”
然)(而)(,竞)(争)(者)(正)(在)(赶)(来)(。
张)(一)(鸣)(旗)(下)(字)(节)(跳)(动)((即)(“今)(日)(头)(条)(”)已)(经)(悄)(然)(加)(入)(这)(场)(战)(争)(。工)(商)(资)(料)(显)(示)(,国)(内)(第)(二)(大)(图)(库)(——东)(方)(IC已)(由)(上)(海)(图)(虫)(网)(络)(科)(技)(有)(限)(公)(司)(控)(股)(95%,后)(者)(是)(字)(节)(跳)(动)(100%控)(股)(的)(公)(司)(。
携)(技)(术)(、资)(本)(、流)(量)(与)(人)(力)(优)(势)(,东)(方)(IC大)(有)(弯)(道)(超)(车)(的)(冲)(劲)(。一)(方)(面)(,东)(方)(IC独)(家)(抢)(下)(“2017-2019年)(中)(超)(联)(赛)(官)(方)(图)(片)(合)(作)(机)(构)(”等)(IP并)(培)(养)(摄)(影)(师)(;另)(一)(方)(面)(,东)(方)(IC及)(字)(节)(跳)(动)(大)(举)(推)(出)(微)(利)(图)(库)(——“图)(虫)(创)(意)(”,来)(势)(汹)(汹)(。
据)(了)(解)(,全)(球)(第)(一)(大)(微)(利)(图)(库)(Shutterstock也)(已)(进)(入)(中)(国)(市)(场)(,老)(牌)(创)(意)(设)(计)(龙)(头)(站)(酷)(海)(洛)(成)(为)(Shutterstock的)(中)(国)(独)(家)(合)(作)(伙)(伴)(。
事)(实)(上)(,视)(觉)(中)(国)(也)(已)(察)(觉)(到)(行)(业)(微)(利)(大)(趋)(势)(并)(有)(所)(行)(动)(。视)(觉)(中)(国)(此)(前)(上)(线)(了)(微)(利)(图)(片)(库)(,但)(一)(直)(面)(临)(发)(展)(障)(碍)(,其)(中)(最)(大)(的)(障)(碍)(在)(于)(难)(以)(平)(衡)(短)(期)(逐)(利)(与)(长)(远)(发)(展)(之)(矛)(盾)(。
“说)(真)(的)(,我)(们)(要)(感)(谢)(视)(觉)(中)(国)(,我)(们)(也)(是)(猜)(测)(,它)(在)(解)(禁)(前)(难)(以)(在)(战)(略)(上)(灵)(活)(应)(对)(。”一)(家)(中)(小)(图)(库)(负)(责)(人)(士)(向)(上)(证)(报)(记)(者)(表)(示)(,视)(觉)(中)(国)(这)(一)(僵)(局)(给)(了)(其)(他)(图)(库)(尤)(其)(是)(微)(利)(图)(库)(发)(展)(机)(会)(,“显)(然)(,视)(觉)(中)(国)(在)(贻)(误)(战)(机)(。”
业)(内)(人)(士)(认)(为)(,伴)(随)(着)(移)(动)(互)(联)(网)(的)(快)(速)(发)(展)(,依)(托)(于)(互)(联)(网)(平)(台)(生)(长)(的)(中)(小)(企)(业)(及)(自)(媒)(体)(构)(成)(了)(图)(片)(版)(权)(市)(场)(的)(巨)(大)(潜)(在)(客)(户)(,在)(未)(来)(行)(业)(趋)(势)(上)(,精)(品)(与)(微)(利)(图)(片)(肯)(定)(是)(并)(存)(的)(,但)(微)(利)(趋)(势)(将)(带)(来)(更)(多)(巨)(变)(。而)(这)(对)(视)(觉)(中)(国)(及)(其)(业)(绩)(指)(标)(来)(说)(难)(言)(好)(事)(。
业)(绩)(对)(赌)(之)(压)(:
追)(逐)(短)(利)(、热)(衷)(“维)(权)(创)(收)(”
在)(图)(片)(行)(业)(新)(趋)(势)(与)(新)(变)(化)(面)(前)(,视)(觉)(中)(国)(显)(得)(僵)(化)(,这)(背)(后)(有)(着)(非)(常)(现)(实)(的)(原)(因)(。多)(位)(图)(片)(行)(业)(人)(士)(向)(上)(证)(报)(记)(者)(表)(示)(,目)(前)(,视)(觉)(中)(国)(偏)(重)(资)(本)(运)(作)(,为)(明)(年)(大)(解)(禁)(铺)(路)(,因)(此)(并)(未)(投)(入)(重)(金)(谋)(求)(长)(远)(发)(展)(,当)(下)(的)(急)(功)(近)(利)(、力)(保)(短)(期)(业)(绩)(行)(径)(,绝)(非)(长)(久)(之)(计)(。
视)(觉)(中)(国)(借)(壳)(上)(市)(时)(的)(承)(诺)(是)(:廖)(道)(训)(、吴)(玉)(瑞)(、吴)(春)(红)(、柴)(继)(军)(、陈)(智)(华)(、李)(学)(凌)(等)(10名)(一)(致)(行)(动)(人)(认)(购)(的)(股)(票)(自)(上)(市)(之)(日)(起)(60个)(月)(内)(不)(进)(行)(任)(何)(转)(让)(。承)(诺)(期)(限)(为)(2014年)(4月)(11日)(-2019年)(4月)(10日)(。上)(述)(10人)(持)(有)(的)(上)(市)(公)(司)(55.39%股)(权)(、逾)(120亿)(元)(财)(富)(将)(于)(2019年)(4月)(解)(禁)(。
披)(露)(显)(示)(,廖)(道)(训)(等)(承)(诺)(标)(的)(资)(产)(2014年)(至)(2018年)(经)(审)(计)(的)(扣)(除)(非)(经)(常)(性)(损)(益)(后)(的)(归)(属)(于)(母)(公)(司)(净)(利)((合)(并)(计)(算)()分)(别)(不)(低)(于)(11,487.38万)(元)(、16,328.02万)(元)(、22,341.27万)(元)(、27,741.00万)(元)(和)(32,856.00万)(元)(。
在)(解)(禁)(时)(间)(线)(和)(业)(绩)(承)(诺)(压)(力)(下)(,视)(觉)(中)(国)(努)(力)(保)(证)(业)(绩)(稳)(增)(成)(了)(其)(重)(要)(目)(标)(。2016年)(和)(2017年)(,标)(的)(资)(产)((两)(家)(公)(司)(合)(计)()实)(现)(的)(扣)(非)(净)(利)(润)(分)(别)(为)(2.38亿)(元)(、3.09亿)(元)(,业)(绩)(承)(诺)(完)(成)(率)(分)(别)(为)(106.34%、111.31%。上)(市)(公)(司)(的)(归)(母)(净)(利)(润)(更)(低)(,近)(两)(年)(分)(别)(约)(为)(2.1亿)(元)(、2.9亿)(元)(。
然)(而)(,为)(了)(这)(个)(业)(绩)(对)(赌)(与)(资)(本)(把)(戏)(,视)(觉)(中)(国)(已)(经)(使)(出)(浑)(身)(解)(数)(,并)(付)(出)(了)(深)(远)(代)(价)(。
多)(位)(熟)(悉)(视)(觉)(中)(国)(的)(人)(士)(指)(出)(,上)(市)(以)(来)(,视)(觉)(中)(国)(并)(未)(重)(视)(扶)(持)(上)(游)(社)(区)(与)(摄)(影)(师)(,失)(去)(了)(更)(大)(发)(展)(空)(间)(;刻)(意)(追)(求)(短)(期)(业)(绩)(指)(标)(,视)(觉)(中)(国)(一)(再)(压)(低)(给)(上)(游)(机)(构)(、摄)(影)(师)(的)(分)(成)(比)(例)(,造)(成)(部)(分)(机)(构)(、摄)(影)(师)(不)(满)(;不)(敢)(大)(力)(调)(整)(策)(略)(应)(对)(微)(利)(趋)(势)(,给)(了)(诸)(多)(竞)(争)(者)(以)(蚕)(食)(机)(会)(;一)(心)(靠)(“维)(权)(创)(收)(”抢)(客)(户)(,却)(忽)(略)(了)(总)(体)(商)(业)(布)(局)(。
以)(摄)(影)(师)(分)(成)(与)(业)(绩)(指)(标)(问)(题)(为)(例)(。作)(为)(中)(国)(最)(大)(的)(图)(库)(,如)(何)(增)(厚)(利)(润)(?压)(低)(上)(游)(摄)(影)(师)(分)(成)(是)(最)(直)(接)(最)(粗)(暴)(的)(手)(段)(。据)(知)(情)(人)(士)(透)(露)(,视)(觉)(中)(国)(一)(般)(要)(求)(摄)(影)(师)(签)(署)(独)(家)(供)(图)(合)(同)(,就)(算)(是)(独)(家)(合)(同)(,给)(摄)(影)(师)(分)(成)(比)(例)(还)(是)(一)(降)(再)(降)(,目)(前)(分)(为)(25%、30%、40%几)(档)(,其)(中)(25%、30%为)(主)(流)(。而)(在)(销)(售)(上)(,随)(着)(竞)(争)(加)(剧)(,图)(库)(多)(采)(取)(年)(度)(套)(餐)(销)(售)(的)(形)(式)(,这)(使)(得)(单)(张)(次)(图)(片)(价)(格)(一)(降)(再)(降)(。
一)(位)(视)(觉)(中)(国)(签)(约)(摄)(影)(师)(向)(上)(证)(报)(记)(者)(提)(供)(了)(他)(的)(工)(资)(条)(,“摄)(影)(师)(拿)(到)(的)(单)(张)(次)(图)(片)(分)(成)(最)(低)(到)(了)(2.75元)(/张)(,而)(且)(签)(约)(摄)(影)(师)(没)(有)(底)(薪)(,全)(部)(靠)(分)(成)(。”
“商)(业)(图)(片)(拍)(摄)(赚)(钱)(不)(易)(,现)(在)(的)(摄)(影)(师)(要)(么)(依)(靠)(其)(他)(职)(业)(补)(充)(收)(入)(,要)(么)(投)(奔)(了)(婚)(纱)(摄)(影)(、旅)(拍)(等)(C端)(摄)(影)(业)(务)(。”一)(位)(图)(库)(负)(责)(人)(表)(示)(,这)(实)(质)(不)(利)(于)(商)(业)(图)(片)(行)(业)(发)(展)(。
为)(了)(追)(逐)(短)(利)(,视)(觉)(中)(国)(甚)(至)(不)(惜)(以)(摄)(影)(师)(权)(利)(为)(筹)(码)(,四)(处)(“维)(权)(创)(收)(”。
对)(一)(家)(图)(库)(来)(说)(,销)(售)(费)(用)(往)(往)(占)(到)(大)(头)(,视)(觉)(中)(国)(选)(择)(了)(“讨)(巧)(”同)(时)(更)(有)(效)(的)(销)(售)(方)(法)(——“维)(权)(获)(客)(、维)(权)(创)(收)(”,这)(成)(为)(了)(它)(的)(骄)(傲)(与)(重)(心)(。
或)(是)(为)(了)(保)(证)(业)(绩)(稳)(步)(增)(长)(,越)(来)(越)(多)(企)(业)(收)(到)(视)(觉)(中)(国)(的)(质)(询)(函)(或)(律)(师)(函)(,被)(告)(知)(涉)(嫌)(图)(片)(侵)(权)(,面)(临)(每)(张)(图)(片)(2000元)(至)(5000元)(甚)(至)(上)(万)(元)(赔)(偿)(。
据)(强)(韵)(数)(据)(统)(计)(,2013年)(以)(来)(,视)(觉)(中)(国)(及)(其)(子)(公)(司)(共)(涉)(诉)(讼)(1000多)(起)(,案)(件)(涉)(及)(主)(体)(主)(要)(是)(华)(盖)(创)(意)((北)(京)()图)(像)(技)(术)(有)(限)(公)(司)(和)(汉)(华)(易)(美)((天)(津)()图)(像)(技)(术)(有)(限)(公)(司)(,案)(由)(均)(为)(著)(作)(权)(权)(属)(、侵)(权)(纠)(纷)(或)(网)(络)(传)(播)(权)(纠)(纷)(。进)(入)(诉)(讼)(阶)(段)(,则)(多)(为)(视)(觉)(中)(国)(依)(赖)(Getty提)(供)(版)(权)(证)(据)(的)(案)(例)(,案)(件)(共)(涉)(赔)(偿)(金)(额)(约)(624万)(元)(。
接)(近)(视)(觉)(中)(国)(人)(士)(透)(露)(,视)(觉)(中)(国)(并)(不)(追)(求)(直)(接)(判)(决)(赔)(偿)(,主)(要)(是)(为)(了)(将)(维)(权)(变)(为)(销)(售)(,转)(被)(告)(为)(独)(家)(签)(约)(客)(户)(。这)(也)(被)(视)(作)(图)(库)(之)(间)(的)(竞)(争)(之)(战)(。
视)(觉)(中)(国)(表)(示)(,大)(多)(客)(户)(会)(在)(诉)(讼)(判)(决)(前)(与)(其)(达)(成)(和)(解)(,成)(为)(长)(期)(合)(作)(客)(户)(,最)(终)(通)(过)(法)(庭)(诉)(讼)(生)(效)(判)(决)(的)(金)(额)(不)(超)(过)(0.1%。
这)(种)(商)(业)(模)(式)(已)(引)(起)(投)(资)(界)(非)(议)(。比)(如)(今)(年)(7月)(初)(,经)(纬)(中)(国)(创)(始)(管)(理)(合)(伙)(人)(张)(颖)(发)(布)(微)(博)(批)(视)(觉)(中)(国)(漫)(天)(开)(价)(索)(要)(几)(十)(万)(人)(民)(币)(巨)(额)(赔)(偿)(,要)(挟)(企)(业)(签)(年)(度)(合)(同)(。张)(颖)(认)(为)(,从)(该)(公)(司)(收)(入)(角)(度)(来)(看)(,据)(说)(“战)(果)(颇)(丰)(”。“侵)(权)(确)(实)(不)(应)(该)(,但)(这)(种)(漫)(天)(要)(价)(的)(商)(业)(模)(式)(更)(不)(应)(该)(,现)(在)(还)(变)(成)(了)(这)(家)(公)(司)(的)(核)(心)(商)(业)(模)(式)(,也)(是)(好)(笑)(了)(。”
有)(业)(内)(人)(士)(指)(出)(,“维)(权)(获)(客)(、维)(权)(创)(收)(”模)(式)(,本)(质)(上)(是)(牺)(牲)(了)(真)(正)(权)(利)(人)((摄)(影)(师)()的)(利)(益)(,来)(实)(现)(图)(库)(利)(益)(最)(大)(化)(。简)(单)(来)(说)(,视)(觉)(中)(国)(将)(对)(真)(正)(权)(利)(人)((摄)(影)(师)()的)(侵)(权)(维)(权)(变)(成)(了)(其)(平)(台)(的)(独)(家)(包)(年)(合)(约)(。
例)(如)(,此)(前)(视)(觉)(中)(国)(与)(煎)(蛋)(网)(发)(生)(纠)(纷)(,煎)(蛋)(网)(在)(翻)(译)(外)(稿)(时)(使)(用)(了)(Getty的)(图)(造)(成)(侵)(权)(。视)(觉)(中)(国)(先)(是)(提)(出)(侵)(权)(与)(索)(赔)(,但)(最)(终)(双)(方)(以)(签)(署)(正)(版)(图)(片)(授)(权)(合)(作)(协)(议)(告)(终)(,每)(张)(图)(片)(的)(单)(价)(为)(60元)(至)(80元)(。而)(如)(果)(是)(按)(诉)(讼)(赔)(偿)(,每)(张)(单)(价)(可)(高)(达)(5000元)(。
“由)(于)(目)(前)(摄)(影)(师)(/个)(体)(权)(利)(人)(很)(难)(有)(力)(量)(自)(行)(维)(权)(,也)(只)(能)(忍)(了)(。”一)(位)(视)(觉)(中)(国)(签)(约)(摄)(影)(师)(说)(,“因)(为)(独)(家)(签)(约)(视)(觉)(中)(国)(的)(合)(同)(上)(有)(将)(维)(权)(事)(宜)(独)(家)(授)(权)(给)(视)(觉)(中)(国)(的)(条)(款)(,这)(基)(本)(锁)(死)(了)(大)(部)(分)(摄)(影)(师)(自)(行)(维)(权)(的)(可)(能)(性)(。这)(其)(中)(,有)(的)(权)(利)(人)((也)(就)(是)(摄)(影)(师)(们)()根)(本)(不)(知)(道)(直)(接)(维)(权)(的)(赔)(偿)(款)(能)(达)(到)(每)(张)(2000元)(甚)(至)(上)(万)(元)(;甚)(至)(有)(些)(消)(息)(不)(灵)(通)(的)(权)(利)(人)(,为)(拿)(了)(点)(零)(头)(而)(开)(心)(,认)(为)(图)(库)(为)(他)(们)(伸)(张)(正)(义)(了)(。”
天)(下)(攘)(攘)(,皆)(为)(利)(来)(。然)(而)(,在)(行)(业)(步)(入)(微)(利)(图)(片)(时)(代)(,在)(各)(类)(竞)(争)(凶)(猛)(而)(来)(之)(时)(,这)(个)(看)(上)(去)(很)(美)(的)(中)(国)(第)(一)(图)(片)(公)(司)(,已)(经)(悄)(然)(越)(过)(了)(商)(业)(公)(允)(性)(与)(个)(体)(独)(立)(性)(的)(边)(界)(。那)(些)(曾)(经)(风)(光)(借)(壳)(上)(市)(,尔)(后)(黯)(然)(滑)(落)(的)(A股)(公)(司)(,均)(讲)(述)(过)(美)(妙)(资)(本)(故)(事)(,勾)(画)(过)(超)(额)(估)(值)(幻)(梦)(,但)(该)(来)(的)(还)(是)(会)(来)(,一)(切)(都)(有)(尘)(埃)(落)(定)(之)(时)(。
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